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The National Cultural Innovation Pilot Zone will carry out 15 policies to improve its brand, credit system, cultural trade and consumption activities and other relevant fields.
The 2016 Summit of the zone was held in Chaoyang district, Beijing on September 6. Chaoyang district officials said that from 2016 to 2021, the district will invest 100 million yuan ($14.97 million) every year to establish a fund for cultural industry.
The fund is to be used for implementation of 15 policies in brand improvement, public service platform construction and traditional industry transformation and upgrading.
In brand upgrading, the policies stipulate that cultural works which win the “Five-One Project” prize will be rewarded 2 million yuan; cultural innovative enterprises who win the title of “Well-known Trademark of China” will be rewarded 1 million yuan and “Beijing Famous Trademark” winners will receive 500,000 yuan.
In cultural trade, key enterprises and projects in national cultural exports identified by the Ministry of Culture and Ministry of Commerce will be rewarded 500,000 yuan. Cultural enterprises with a yearly export volume over 2 million dollar will be rewarded with one percent of their export values. Cultural enterprises which successfully complete a merger and acquisition with an overseas company valued at more than 50 million dollars will be rewarded 1 million yuan.
As for public service platforms, the policies encourage copyright service platforms to serve enterprises at a price lower than the market rate. If the yearly preferential amount arising from that approach is over 10 million yuan, the platform will be given a subsidy of five percent of the preferential amount. When the copyright transaction amount is over two million yuan, the copyright owner or institution will be given five percent of the transaction amount.
The “15 policies” encourage the renovation of old industrial buildings and traditional commercial facilities and the transformation of rural collective industrial projects. According to the policies, Chaoyang district will give subsidies to these renovation and transformative projects of 30 percent of their investment amount.
The “15 policies” will also subsidize potential medium-sized and small enterprises, innovative platforms, large-sized cultural enterprises and cultural companies listed both at home and abroad.
“These policies serve to construct a national cultural center and develop a cultural industry in Beijing, Tianjin and Hebei,” said Feng Chunqiu, an official of the zone’s administrative committee. He said that by the end of August, the pilot zone had registered 30,408 enterprises. From January to August, there were 237 new registered enterprises, each having more than 50 million yuan of registered capital. Seventy-eight new registered enterprises had more than 100 million yuan of registered capital.
