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Home / News

Luo Baobei and Magic Mall: seeing the world with a child’s eyes

Updated: 2016-08-29 (chinadaily.com.cn)
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As pre-announced, Magic Mall has joined hands with Cloth Cat Animation to bring the revised series of Luo Baobei to the public.

Luo Baobei is a anime character created by Magic Mall in 2008. Since being launched, the little girl has been greatly welcomed by children and families and has acted as an ambassador for 18 promotional activities for cities’ civilization growth, green commuting and child protection.

“The preschool children like watching animation, however, few high-quality animations for them can be found in China’s market. As a mother, I hope my child can grow up with some masterpieces, and as a producer, I want to make some for our children,” said Tian Jia, the general manager of Magic Mall.

“Our hope is simple, that is, to be a good animator and to see the world with a child’s eyes,” Tian added.

Luo Baobei and Magic Mall: seeing the world with a child’s eyes

Tom, art director of Cloth Cat Animation, teaches painting. [Photo provided to chinadaily.com.cn]

After meeting with many animation production teams from Japan, South Korea, the United States, Southeast Asia and Europe, Magic Mall finally decided to sign a strategic cooperation agreement with Cloth Cat Animation, which has not only the comprehensive strength of animation production, video effect skills and App development, but also complete professional processing from incubation, production to broadcast. Due to the long-term close relationship between Cloth Cat Animation and many international issuing companies, Luo Baobei is ready to go global.

Luo Baobei and Magic Mall: seeing the world with a child’s eyes

Tian Jia, general manager of Magic Mall, signs the strategic cooperation agreement with Jon, general manager of Cloth Cat Animation. [Photo provided to chinadaily,com.cn]

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