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Home / News

ChineseAll launches IP Integration development strategy

Updated: 2016-07-21 (chinadaily.com.cn)
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ChineseAll launches IP Integration development strategy

Renowned script writer Shi Zhongshan offers his views on the intellectual property business at a forum on intellectual property integration in Beijing on July 20. [Photo/ChinaAll.com]

A number of participants from relevant sectors shared their understanding of the IP industry development.

You Xiaogang, chairman of China's TV drama production industry association, said people working for the IP industry should keep a cool mind to create high quality content and maintain a high-standard for the cultural products.

Script writer Shi Zhongshan talked about the social responsibility for literary and art workers. Shi said that a successful IP product not only brings commercial profits, but also should be further nurtured and developed into related marketable products to benefit the country as a whole.

During the forum, ChineseAll signed cooperation contracts with WangMa Film & TV Media Corporation, Baimeng Media, Beijing Xingfu Film and TV Corporation, Pinjin (Beijing) Network Technology Corporation and People's Literature Publishing House.

The contracting parties agreed to conduct high quality content and integrated business operations to build greater brand influence.

ChineseAll launches IP Integration development strategy

The signing ceremony of ChineseAll and cooperation partners at a forum on intellectual property integration in Beijing on July 20. [Photo/ChinaAll.com]

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