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The world's leading chemical company BASF is offering children the opportunity to participate in hands-on experiments under the theme of "urban living and food" in Beijing.
From July 23 to August 2, children can attend BASF Kids' Lab at the China Science & Technology Museum to have fun with chemistry and learn about natural science through interactive experiments. The German chemistry company BASF has held this program annually in Beijing for the past 14 years.
"This year BASF is celebrating 150 years of innovation. The history of BASF shows that chemistry is an enabler for a sustainable future," said Dr Albert Heuser, President Functions Asia Pacific, President and Chairman, Greater China, BASF. "Urban living and food are among the key topics of the anniversary year. Through the new experiments this year, we hope that children can learn how chemistry can play a key role in creating a sustainable food chain, from farm to table," he said.
BASF Kids' Lab is a free, interactive chemistry educational program for school children from six to 12. As part of BASF's social engagement, it offers interesting and safe chemistry experiments and aims to stimulate the interest of children for natural sciences. First launched at its headquarters in 1997 in Germany, BASF has brought Kids' Lab to more than 33 countries around the world. In China, more than 151,000 children have participated in the program since 2002.
The experiments this year include "Plant Discovery", "Keep Cool", "Little Farm" and "Colorful Butterfly – Fly". Among them "Plant Discovery", "Keep Cool" and "Little Farm" are brand new experiments.
BASF is one of the largest foreign investors in the Chinese chemical industry. In Greater China, BASF posted sales of over €5.5 billion in 2014 and employed 8,033 people as of the end of that year. Under the "grow smartly" stra tegy for Asia Pacific, BASF aims to achieve sales of €12 billion in China by 2020.
