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Home / Biz updates

Smart hardware producers get together on a big site

Updated: 2015-06-16 /By Wang Sujuan and Zhao Qian (chinadaily.com.cn)
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IngDan.com, an online platform to hatch innovation and entrepreneurships in smart hardware, joined a large number of smart hardware startups, online sites, suppliers, investors, and incubators to announce the establishment of a smart hardware ecosystem, at its new product launch conference in Beijing, on June 14.

Li Feng, president of IngDan.com, described his company's new vision, saying that "IngDan aims to become the world's largest platform for innovation and entrepreneurship for the Internet of Things (IOT)."

Smart hardware producers get together on a big site

Li Feng, IngDan.com president, addresses the new product launch conference, on June 14. [Photo provided to China Daily]

Others involved in the smart hardware ecosystem include Baidu, Taobao crowd funding, JD Finance, Broadcom, Microsoft, IDG Capital Partners, and 36K.

In commenting on the development, Analysys International, a Chinese information product, service and solution for the Internet market, explained that the smart hardware industry will be in its infancy and will gather resources for big platforms that can support startups in adhesiveness of users and product development.

So, IngDan also announced its new website at the conference, which has a new function that allow users to try and test new smart hardware products. It also incorporates new smart hardware products from other platforms such as Taobao Finance and JD Finance.

The new website can show product characteristics and pricing clearly, in addition, users can express a "like" or "dislike" for certain product.

And to let people experience the fun of smart hardware products, the company also gave its new products to participants on the spot, hoping they can be the first to test the products.

The company says that this user testing, and the "IngDan link" and IngDan off-line IOT experience allow it to provide entrepreneurs with services in supply chain, marketing, exhibition, finance, and off-line promotion.

"In January 2014, IngDan made its first appearance as an activity. Now we can provide entrepreneurs with 020 and B2B2C services. We believe the Internet of Things platform can play a bigger role in the coming year," said Liu Hongjiao, vice-president of the company.

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