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BEIJING - Following is the promotion schedule for Beijing 2022 Winter Olympics should the joint bidding with Zhang Jiakou make a success, according to the candidature file released on Monday.
If Beijing can successfully win the bid for the 2022 Winter Olympic Games with Zhang Jiakou, a nearby city to the capital, in competition with Almaty, Kazakhstan, Beijing and Zhang Jiakou will carry out the Olympics promotion through three phases.
The first phase will cover three years from 2016 to 2018. In 2016, Beijing will form the communication department of OCOG (Organising Committee for the Olympic Games), create the official website of Beijing 2022 and recruit multilingual staff and launch the international promotion program.
In 2017, Beijing will launch the solicitation of Games emblem, slogans and theme songs, begin the construction of multilingual versions of the official website and conduct general and specific promotions.
In 2018, Beijing plans to reinforce Games promotions during PyeongChang 2018, to promote ice and snow sports and to complete the development of official website in five languages.
For the second phase from 2019 to 2021, Beijing will reveal and promote the emblem and the slogans, intensify the media coverage of the construction of Beijing 2022 venues and facilities and as well as the launch of volunteer program.
Then in 2020, Beijing will launch promotions of torch design solicitation and torchbearers selection, launch promotions of licensed merchandise and reinforce the media coverage of sponsors and enhance promotions on both Summer Games and Winter Games to intensify the popularisation of Olympic knowledge.
The year 2021 will witness a series of activities including launching full-scale media coverage of the preparations for Beijing 2022, enhancing promotions via various media platforms, creating the Games environment in the second half of the year, launching media coverage of test events, revealing the theme song, producing the Beijing 2022 promotional film, launching media coverage of Torch Relay and completing the construction of Image and Look.
For phase three in 2022, Beijing will conduct Games-time coverage and post-Games coverage and archiving of files.
The IOC will vote to decide the host city of the 2022 Olympic Winter on July 31, 2015 in Kuala Lumpur of Malaysia.
