LOS ANGELES, July 18 (Xinhua) -- Online streaming video provider Netflix broke out as a new face with 14 nominations as contenders for the 65th Annual Primetime Emmy Awards were unveiled Thursday morning in Hollywood, Los Angeles.

"House of Cards," a political thriller from the upstart on- demand program provider, nabbed nine nods, earning a slot in the contention for the most-coveted outstanding drama series, a field which also features other major players including last year's winner "Homeland" from Showtime and AMC's four-time winner "Mad Men" and "Breaking Bad," and a pair of PBS hit series -- British period drama "Downton Abbey" and medieval fantasy "Game of Thrones. "

"I'm very happy, first for the series, that we were able to break through a lot of great shows," said Kevin Spacey, nominee for outstanding lead actor in a drama series. He plays a scheming South Carolina congressman in the drama.

"It was our first season, so it's obvious a big thing for us. It's also a huge day for Netflix too," he added.

However, "Arrested Development," the channel's another major player which was also regarded as a strong prospect in the leadup to the unveiling, failed to make it into the comedy category. It earned six Emmys during its 2003-2006 run on Fox and now in a new season on Netflix.

The offbeat sitcom still left its mark as Jason Bateman, who plays Michael Bluth, the protagonist who leads his family through their many crises, was nominated as outstanding lead actor in a comedy series.

Elsewhere, traditional television channels dominated the heated derby as FX's "American Horror Story: Asylum" won 17 nods and HBO' s "Game of Thrones" trailed with 16.

"Modern Family," the ABC sitcom which has won in the outstanding comedy series for three years in a row, also made the list with no surprise.

CBS' "The Big Bang Theory," HBO's "Girls," FX's "Louie," NBC's "30 Rock" and HBO's "Veep" all made their way into the contention.

In nomination for drama series, major broadcast networks have failed to get their names heard, the second year in a tie.

AMC's "Mad Men" will compete against Netflix's "House of Cards, " Showtime's "Homeland," HBO's "Game of Thrones," PBS' "Downton Abbey" and AMC's another strong contender "Breaking Bad."

Networks wise, HBO led the overall contention with 108 nods. Traditional broadcasters also made big inroads, as NBC and CBS tied with 53 nominations, while ABC had 45.

Aside from Spacey, first-time nominee Jeff Daniesl from HBO's " The Newsroom," multiple winner Bryan Cranston ("Breaking Bad"), Hugh Bonneville ("Downton Abbey"), last year's winner Damian Lewis ("Homeland"), and Jon Hamm ("Mad Men") also won their tickets to the showoff in the outstanding lead actor in a drama series.

Nominated for outstanding lead actress in a drama series were Vera Farmiga (A&E's "Bates Motel"),  Michelle Dockery ("Downton Abbey"),  Claire Danes ("Homeland"), Robin Wright ("House of Cards "), Elisabeth Moss ("Mad Men"), Kerry Washington in ABC's "Scandal, " and Connie Britton in ABC's "Nashville."

Louis C.K. outshone as he garnered seven nominations for acting, directing, writing and editing "Louie," "Louis C.K.: Oh My God" and "Saturday Night Live."

He was nominated for outstanding lead actor in a comedy series. Also featured in the field were two-time winner Alec Baldwin ("30 Rock"), Bateman ("Arrested Development"), Don Cheadle ("House of Lies"), Matt LeBlanc ("Episodes") and Jim Parsons ("The Big Bang Theory").

"I'm very happy for the show's nomination; it reflects the writers and producers -- they really are the reason for the season, " five-time nominee Parsons told The Hollywood Reporter.