WORLD> Public Attitude
Bruno has gay activists worried
(China Daily)
Updated: 2009-06-18 07:53

LOS ANGELES: US gay activists are worried that comedian Sacha Baron Cohen's new film, Bruno, could reinforce negative stereotypes about homosexuals just as they are making gains in the fight for rights such as same-sex marriage.

Cohen, who scored a surprise hit in 2006 with Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, portrays a flamboyant gay Austrian fashion reporter in the new film that was to premiere yesterday in London and opens in the United States on July 10.

The studio releasing Bruno says the film's intent is to satirize homophobia, but some gay advocates are wary.

"We do feel the intentions of the filmmakers are in the right place - satire of this form can unmask homophobia - but at the same time it can heighten people's discomfort with our community," said Rashad Robinson, senior director of media programs for the Gay and Lesbian Alliance Against Defamation (GLAAD).

With that in mind, GLAAD asked in vain for Universal Pictures, the studio behind Bruno, to add a message from Cohen addressing the importance of gay rights and tolerance.

Cohen has a huge fan base. Men and women flocked to Borat, a fake documentary about a Kazakh journalist traveling across the United States that used comedy to expose bigotry. It earned $128 million at US and Canadian box offices and $133 million in other countries.

Like its predecessor, Bruno is a mock documentary that covers the fashion reporter after he loses his job in Austria and goes to America looking to become a celebrity. Bruno wears mesh shirts, talks with a lisp and has a penchant for dropping his pants.

His unscripted encounters with everyday Americans and prominent figures, who think he is real, often devolve into people's disgusted reaction to Bruno's in-your-face sexuality.

In one scene, for instance, a martial arts teacher shows Bruno how to guard against gays. GLAAD's Robinson said another scene worried him that shows Bruno appearing to have sex with a man in a tub, while his adopted baby sits nearby.

"That wasn't really unmasking homophobia, and especially in a country where same-sex couples can still be denied the ability to adopt children that they've raised since birth. Trivializing gay families isn't a joke," Robinson said.


(China Daily 06/18/2009 page11)