TCL brings new vision to overseas market

Chinese electronics giant TCL has launched a new smart television in Vietnam, taking the traditional electronics industry in the Southeast Asian country to a new level.

The new model, the TCL Z1, has been introduced in cooperation with leading Vietnamese website Zing.

Users of the TCL Z1 in Vietnam can not only watch high definition TV programs, but also browse all information on the Zing.vn website. This includes a wide range of entertainment portals and provides access to news, music, social networking services, games, instant messaging and online payment.

An online shopping service is also available on the new TV for all TCL products in Vietnam.

Deng Yanan, general manager of TCL Vietnam, said: "The new smart TV is a great result for cooperation between TCL and Zing. It brings our leading digital TV technology to users in Vietnam and combines their favorite information.

"This cooperation largely meets the demand of local clients and takes the industry to a new level."

The new TV has been sought by Vietnamese customers since being introduced and about 3,200 orders were placed before the official launch. The minigames on the new model have also been a hit with many Vietnamese game-lovers.

TCL has the third-largest market share of the TV industry in Vietnam, Deng said, adding that this is due to efforts to build up and promote high-quality brands at affordable prices.

"We localize our products and human resources as well as prioritizing corporate social responsibility in the country," he said.

The TCL Z1 is the latest product to appear under the company's localization strategy. In Ho Chi Minh City, more than 70 orders for the new model were placed each day in the launch week.

zhaoyanrong@chinadaily.com.cn