Shanghai launches city campaign at Expo Milano 2015

Shanghai has launched a global promotion campaign to introduce the city in Expo Milano 2015 since Tuesday.

The city campaign, "Shanghai. Let‘s Meet!", was developed to spread a new modern vision of Shanghai, boost its cultural influence, and communicate its true emotional identity.

The campaign slogan, "Shanghai. Let’s Meet!" was shaped from Shanghai’s rich heritage as a place of cultural convergence.

The campaign launch focuses on four initial themes: architecture , cuisine, design, and fashion. The focal point will be Shanghai’s "City Impression" exhibition in the City Pavilion Sino-Italian Center of Expo Milano.

Zhu Yonglei, Director General of the Shanghai Information Office, said: "Shanghai has always been open to the world. Our city has such a rich history of intersecting cultures and perspectives, which still remains true today. We believe that amazing things happen when these perspectives and cultures meet and that’s what we want to champion through this new global campaign."

The exhibition will last until June 18.