Diversity vital in exports to China

"From Brazil to China, we mainly focus on products for which China has a huge and rapidly growing demand. Brazil has keen advantages in the area of food and beverages, such as noodles, pasta, snacks, canned beef and chicken, wine, cachaca (a distilled spirit made from sugar cane), juice, beer, honey, propolis and acai," said Paulo Fortes Machado, a project manager with the company.

"We have a high degree of confidence in 'only from Brazil' products, such as ... cachaca and the natural juice acai," he said. "With the rapid growth in demand for imported products in China, we are confident that we will be able to match the success of our export business."

China Invest opened its first office in China inBeijingin 2003 with three people. It now boasts offices in Shanghai, Shenzhen and Hong Kong, and the number of employees has risen to 35.

Major items exported from China to Brazil through the company include building materials, machinery and parts, electric products, garments, textiles, shoes, electronics and chemicals.

"Some Brazilian vendors know China offers great opportunity but do not know the name of even one Chinese buyer who could be interested in their products. Some Chinese buyers show their interest in Brazilian products but do not know any brands that can provide them with what they need.

"The biggest challenge for us to introduce products in the Chinese market is to make buyers understand the positioning of our brands in the market regarding quality and pricing."

Machado said he believes this barrier can be overcome as Brazilian companies manage to present themselves through meetings and participation in fairs and business trips, and as more Chinese buyers visit factories in Brazil.

liwenfang@chinadaily.com.cn