LOS ANGELES - Bereft of any new music to promote, Britney Spears was
nevertheless the hottest thing on the Internet this year, judging from Yahoo's
annual list of popular search terms.
Britney Spears in Los Angeles, November 21, 2006. Bereft of
any new music to promote, Spears was nevertheless the hottest thing on the
Internet this year, judging from Yahoo's annual list of popular search
terms.[Reuters]
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Of course, a surge in online
voyeurs seeking recently posted pictures of Britney sans panties didn't hurt.
But a Yahoo spokeswoman said "Britney" had the title of No. 1 search term sewn
up even before the risque photos surfaced.
That's because the pop star generally draws about equal numbers of male and
female Internet surfers hungry for all things Britney, Yahoo's Cathi Early said.
Following Spears were a couple of newcomers to Yahoo's Top 10 list: World
Wrestling Entertainment and Shakira.
Early said WWE owes some of its popularity this year to John Cena, the
wrestler starring in this year's film "The Marine," distributed by 20th Century
Fox.
As for Shakira, Early said, "Unlike Britney, her popularity came from her
music."
Rounding out the search terms Top 10 list were -- as is customary -- lots
more celebrities: Jessica Simpson, Paris Hilton, "American Idol," Beyonce
Knowles, Chris Brown, Pamela Anderson and Lindsay Lohan.
Even when narrowed to the top news stories searched, celebrities took the top
two positions, with the deaths of Steve Irwin and Anna Nicole Smith's son coming
in first and second, respectively.
The Iraq War took third.
Not that Sony needed more evidence of the popularity of its biggest hit
franchise, but Yahoo said "Spider-Man 3," not even due out until next year, was
this year's most-searched movie title.
Rounding out the Top 5 movies were "X-Men: The Last Stand," "Pirates of the
Caribbean: Dead Man's Chest," "Star Wars" and "Superman Returns."
The Top 5 TV shows were "American Idol," "Lost," "Days of Our Lives," "Family
Guy" and "Deal or No Deal."
Celebrity babies were big this year, and none were bigger than, surprise, the
daughter of Tom Cruise and Katie Holmes. The offspring of Brad Pitt and Angelina
Jolie was second.
Yahoo included blogs and bloggers as a category for the first time, and
PerezHilton.com was tops. The self-proclaimed "Hollywood's most-hated Web site"
is all about celebrity gossip, rumor and innuendo.
Other blogs in the Top 10 include Huffington Post, TMZ.com, Daily Kos, Little
Green Footballs and Gawker.
The Drudge Report would have beaten them all, Early said, except that "our
editors consider Drudge to be too mainstream to be a blogger."
Yahoo also assembled a list of its most popular online videos, though it's
based on Yahoo's esoteric "buzz" mathematical formula rather than simple search
numbers. Mostly, user-generated videos dominated, though soccer star Zinedine
Zidane, TV host Connie Chung and some Nike commercials broke through the
clutter.