China-US
Business magazines eye China growth
Updated: 2011-05-16 09:52
By Karen Yip (China Daily)
Right balance
There is very little that troubles Bloomberg LP. While news organizations are downsizing or worrying over new business models in a changing media landscape, Bloomberg is still hiring but never rehires those who quit, and remains electronic - certainly for the future.
To add to its astounding growth story, Bloomberg brought its monthly magazine to China last year.
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Banking on analytics, data, news and information from 2,300 journalists worldwide, including more than 100 in China, Bloomberg Businessweek hopes to "provide the right balance for advertisers and readers", he said.
Modern Media Holdings Limited will manage and be responsible for the content of Bloomberg Businessweek/China, which will be published in simplified Chinese.
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