W Hotels put some wow in Beijing

Updated: 2015-04-28 10:00

By Zhang Zhao(chinadaily.com.cn)

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W Hotels put some wow in Beijing

Dita Von Teese(third from left)with representatives of Starwood Hotels and Resorts at the Rock the Empire show in Beijing. [Photo provided to China Daily]

With the commanding presence of Dita Von Teese, the Beijing premiere was a fitting finale to the the W Beijing: Rock the Empire global tour, a traveling installation featuring a 3.5 meter-tall gilded birdcage, a symbol of China’s traditional love of bird keeping - an art form that has been passed down from royalty and nobility to ordinary citizens.

W Beijing: Rock the Empire tour drew formidable crowds when it made its debut in New York and London on February 19, the Chinese New Year's day. It then continued on to San Francisco, Hong Kong and Singapore.

In the final show at W Beijing Chang’an, the ever-elegant Dita Von Teese donned an elaborate gold costume while performing in the glimmering birdcage installation, accompanied by a team of costumed beauties. The dazzling and provocative number evoked the heyday of Hollywood’s golden age with a spellbinding Beijing twist – an apt closing act for the birdcage’s global tour.

"I am thrilled to be here at W Beijing, the hotel that sparked this innovative series of performances," said the performer. "Tonight's glamorous event was the perfect grand finale in this series of performances for W Hotels."

With more than 16 years of proven success, W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 46 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world.

It is on track to reach 60 hotels by 2017.

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