Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.

License for publishing multimedia online 0108263

Registration Number: 130349

About China Daily

Advertise on Site

Job Offer

Expat Employment

NBA's 2017 Chinese New Year celebration delivers record consumption

chinadaily.com.cn | Updated: 2017-03-01 18:05

BEIJING – The sixth annual NBA Chinese New Year Celebration presented by Dongfeng Nissan (Jan 27- Feb12) generated record social media impressions, TV viewership and traffic across television and NBA’s digital platforms in China.

• 1.26 billion – The 17-day celebration generated an all-time high of 1.26 billion impressions on social media using #NBACNY, an increase of 75% over last year

• 855 million – A record 855 million video streams were generated during the campaign on NBA digital destinations in China, an increase of 35% over last year

• 301 million – The celebration reached a record 301 million unique television viewers

• 127 million – Page views on NBA digital destinations totaled 127 million per day, up 20% over last year

In addition, the NBA Store on Tmall.com, JD.com and NBAStore.cn set sales records during the Chinese New Year, exceeding last year’s sales by 14%.

This year's Chinese New Year celebration featured 60 live games broadcast and streamed in Greater China showcasing all 30 NBA teams. The campaign included a star-studded NBA Chinese New Year television spot "Secret Envelope"; the Golden State Warriors, Houston Rockets, Toronto Raptors and the Washington Wizards wearing special Chinese New Year uniforms; and former NBA player Jason Richardson visiting China to share in the festivities with underprivileged communities.

Photo