HSBC nurtures golfing culture in China
Updated: 2014-11-06 10:03
By TANG ZHIHAO in Shanghai(chinadaily.com.cn)
|
||||||||
The World Golf Championship- HSBC Champions has become a platform to build relationships between important customers and HSBC bank after developing in China for 10 years.
|
Helen Wong, HSBC Bank China's Deputy Chairman, president and chief executive officer. |
"HSBC uses sports sponsorship to provide a platform to build relationships with our important customers through spectacular brand experiences. We are an investor, stakeholder and influencer in sports that many of our customers are passionate about," said Helen Wong, HSBC Bank China's Deputy Chairman, president and chief executive officer.
HSBC said the bank is pride on opening up a world of opportunities for clients and golf fans in China.
"The tournament enables us to host our customers at a top international golf tournament and provide a first-class experience for them to watch and be inspired by the leading golfers in the world," said Wong.
When it opened in China in 2005, HSBC Champions had the ambition to create a world-class golf tournament that could gather world leading golf players. Wong said HSBC has made the mission possible in the past decade.
"It really feels like we have achieved this. This tournament has acted as a beacon to attract the world's best golfing talent and, as a result, has also helped showcase Shanghai as a world-class host of international sports events," said Wong.
Operating in China for one decade, experts said, WGC-HSBC Champions has opened a new era in China's golf sector. It not only brings the world's leading golf players to Shanghai every year, but also fosters the golf culture in China.
"Since 2005, we've seen a decade of unprecedented golf development in China and WGC-HSBC Champions has inspired a new generation of golfers. Golf in China has already come a very long way in a very short time," said Wong.
Though golf is not a traditional sport in China, Wong is quite optimistic about the future of golf. She said golf would become a common game in the next decade.
"With more young players grasping the opportunity to pick up a club and be guided on their first steps through professional coaching, the sport can only grow from strength to strength and become more common in the next 10 years," said Wong.
In the long run, HSBC said it would continue to invest in China's golf sector and train more young golf talents.
"We are supporting the game of golf locally at all levels and are committed to opening up new opportunities for young Chinese talent. Our vision in China is to create a lasting legacy through sponsoring youth development and grassroots golf programs," said Wong.
HSBC has supported CGA-HSBC China Junior Golf Program which was launched by the China Golf Association in 2007.
Wong said the move allowed HSBC to offer a pathway for new talents and will help to shape a sustainable future for the game in China.
"It's incredibly rewarding to see some of the graduates of the CGA-HSBC China Junior Golf Program making a real impact on the world stage. Guan Tianlang, Andy Zhang and Jing Yan are just a few of the players who have started to make a name for themselves but we are confident more will break through and proudly represent China in the years to come," said Wong.
- Jordan recalls envoy to Israel over Jerusalem 'violations'
- Hamas claims responsibility for drive-over car attack in Jerusalem
- Jump over the ruins
- Mongolian PM fired by parliament, leading to govt collapse
- Chinese premier to attend East Asia leaders' meetings, visit Myanmar
- Kerry urges greater US-China co-op in major global issues
- Mobile advertising in China is key: Expert
- Republicans heap poll misery on Obama
- Ten predictions for China's economy in 2015
- Rehearsal of firework show for APEC staged in Beijing
- Jump over the ruins
- APEC at 25 years
- Republicans capture control of Senate in US midterm elections
- Chinese students compete in real estate challenge
Most Viewed
Editor's Picks
Special: APEC China 2014 |
Reporting on the route to Tibet |
Foundations of financial folly |
Top 10 richest Chinese in 2014 |
Blue skies ready to greet APEC |
China passes Counterespionage Law |
Today's Top News
Chinese company, Canadian university partner on energy center
Republicans heap poll misery on Obama
Republicans gain seats in US Senate
China plans 1,000 more staff to fight Ebola
China seeks progress in building new US relations
China slams last colonial governor for remarks on HK Occupy Movement
China renovates Unit 731 site
Mobile gains buoy Alibaba earnings
US Weekly
Geared to go |
The place to be |