French connection

[Photo provided to China Daily]

French fashion house Christian Dior opened its new flagship boutique at Plaza 66 in downtown Shanghai on Oct 18, its first flagship store in China that combines womenswear with menswear.

The three-floor boutique in Shanghai is very similar in style to the renowned Dior fashion house on 30 Avenue Montaigne, Paris, which showcases art, design and creativity. Each floor features installations and pieces by world-famous artists and designers.

Women's collections are located on the first and second floors, while Dior Homme occupies the lower ground floor featuring a window decorated with mirrors. There are also VIP rooms for their custom-tailor service.

"I'm very happy to connect women's and men's fashion in one store and to be able to display all our product ranges from fine jewelry, shoes, ready-to-wear, leather goods and accessories," Sidney Toledano, Dior's CEO tells China Daily in Shanghai.

He is especially satisfied with the huge space that "should make clients feel comfortable."