A still image from the popular dad-kid reality show Dad! Where Are We Going. [Photo/IC]

BEIJING - Reality shows with celebrity kids are no longer allowed to be produced and broadcast on TV, according to a circular released by the media regulator.

The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) announced the ban, saying reality shows must be "strictly controlled."

Some local TV stations have already canceled programs starring celebrities and their children, including the popular "Dad! Where Are We Going?" and "Dad Came Back," following the SAPPRFT's announcement.

SAPPRFT statistics revealed that in 2015 more than 100 entertainment programs were broadcast on TV nationwide, many of which were reality shows featuring children, generating over 10 billion yuan ($1.55 billion) in advertising revenue.

In July 2015, the SAPPRFT issued a similar document limiting the participation of minors for their protection.