The American fashion brand Forever 21 is about to open its first flagship store on the Chinese mainland on Wednesday.

The store, in APM Mall in Wangfujing Street, Beijing’s Fifth Avenue, occupies 2,500 square meters over four floors. The store will sell women’s, men’s and children’s clothing. Another store will open in Shanghai this year.

The company, which has more than 500 stores worldwide, opened its first store in China in Hong Kong in January. The Chinese version of its online store opened in December.

One of Forever 21’s key selling points is its competitive prices.