Traditional Chinese food brand cooperates with Australian company

TIANJIN — Goubuli, one of China's longest established food brands from the northern city of Tianjin, has signed a strategic cooperation agreement with Australian health product company Blooms Bluesky Holding.

Goubuli, has adopted the English name "Go Believe," will acquire 78 percent of the latter, said Zhang Yansen, president of the Tianjin Goubuli Group Corporation.

Zhang told Xinhua that through the cooperation, Goubuli will introduce technology and products from Blooms Bluesky to China, while promoting its own stuffed buns overseas.

This is not Goubuli's first cooperation with an Australian enterprise.

In 2014, it joined with Australia's coffee shop franchise Gloria Jean's Coffees and now owns more than 100 Gloria Jean's Coffee shops and Goubuli restaurants in China.