Red phoenix over Beijing

A BMW car is displayed during the Shanghai International Automobile Industry Exhibition,April 29, 2013. [Photo/IC]

Gome mistakenly sells BMWs at tenth of original price

Giant home appliance enterprise Gome mistakenly sold BMWs for a tenth of its actual price, reported Guangzhou Daily on Tuesday.

A BMW 4S store mistakenly priced one model of BMW at 170,000 yuan instead of its actual price of 1.7 million on the Gome e-commerce platform. The insanely cheap price soon attracted over ten customers who paid for the cars in several hours.

The store started apologizing to the customers who paid for the wrongly priced cars after they found the mistake in hope of winning the clients' understanding for canceling the deals. However, the clients refused to accept it and threatened to sue the dealer for their consumer rights.

The incident triggered over 120,000 comments from Internet users discussing who was in the right and who was in the wrong. Some said clients shouldn't be responsible for the seller's mistake while others criticized the buyers as not wanting to lose the windfall bargain under the guise of protecting consumer rights.

What would you use a BMW for if you had one? One girl decides to put a fleet of luxury cars to a decidedly unusual use in our next story.