Xu Jicheng Coaching Shenzhen Universiade Staff

Updated: 2011-06-24 11:13

(sz2011.org)

SHENZHEN - The first training session of the 26th Universiade News Service Team (UNS) was held on May 27th in Shenzhen. And Mr. Xu Jicheng, one of the top sportswriters in China as well as a senior expert of media operations, was among the lecturers. Members of the UNS team and managers of media operations from 29 competition venues of the Universiade attended the program.

Xu Jicheng Coaching Shenzhen Universiade Staff
Xu Jicheng

During the Universiade, the UNS team will be responsible for preparing news releases in English, which include Flash Quotes, Press Conference Highlights, Media Communication, etc. Xinhua News Agency is the manager of UNS and dozens of foreign experts will join the team as Sports Information Specialists and editors.

Xu Jicheng, a senior journalist from Xinhua News Agency and once a professional basketball player himself, has been one of the most renowned basketball commentators in China for years. During the Beijing 2008 Olympic Games, he served as the Deputy Director of the Media Operations Department and the Deputy Chief of the Main Press Center (MPC). He was also the top manager of the News Service of the 2010 Guangzhou Asian Games.

About Shenzhen

Shenzhen is located at the southern tip of the Chinese mainland on the eastern bank of the mouth of the Pearl River and neighbors Hong Kong.

The brainchild of Deng Xiaoping, the country's first special economic zone was established here by the Chinese Government in 1980. It has been a touchstone for China's reform and opening-up policy since then.