Color Run to launch Dream World Tour in 2017

Participants take selfie during the Color Run event held in Shenzhen, Nov 12, 2016. [Photo/IC]

BEIJING -- The International Management Group (IMG) announced on Wednesday that the Color Run, also known as "The Happiest 5K on the Planet," will return to China in 2017 with a brand new theme: Dream World Tour.

Fresh elements of magic, dreams, and color will be placed on the track to offer color runners an unprecedented 'run of dreams.' The inaugural event of the Dream World Tour in China will take place in Hangzhou at Xianghu National Tourism Resort on May 6.

The Color Run is the largest running series held worldwide. Since its debut in the United States in March 2011, it has generated enthusiastic support and participation from people who value health, happiness and individuality.

Dream World Tour will take runners to a magical world. Every year, the Color Run adopts a unique theme to create the most unforgettable experience for runners around the world. Following the "Tropical World Tour" in 2016, the "Dream World Tour" is set to kick off in 2017.

Surrounded by giant unicorns, puffy color clouds and hot music, color runners and their family and friends will partake in a dreamy 5K race where everything and anything is possible. The vibrant colors combined with a fully decorated course are guaranteed to offer a relaxing, joyful and magical atmosphere.

Color runners are able to express both uniqueness and individuality through the events.

The Color Run does not involve winners or rankings. Runners are encouraged to enjoy the sport and the happiness invoked by running with colors.

IMG strictly regulates materials used in the events to ensure the safety and health of participants. More than 500 Color Run events have been held, involving over 4 million runners.