Chen Yibing, former Olympic gymnastics champion, brought his team to E-town to start his new business—Xingdong Sports.

Xingdong Sports aims to provide professional sports services to the public in the form of O2O, and combine campus sports, company sports and multi-industry cooperation to promote healthy modern lifestyles. Xingdong Sports has won endorsements from several Olympic champions, and shares resources with the General Administration of Sport and Telling Mobile.

Chen hopes to improve Chinese people’s sports consciousness through the Xingdong APP. Xingdong has a professional team, including national level coaches and nutritionists, and will provide health management plans, sports services, professional lectures and sports meeting organizations. Xingdong also offers professional tests for physical fitness in gyms, supported by the General Administration of Sport. The company integrates information from supermarkets, spas, movie theatres and other useful sources to offer a better working experience to its staff.

Xingdong focuses on innovation in its service models. Chen said that Xingdong will continue to explore better services to improve user experience and become a unique Internet sports service enterprise.