Traditional Chinese culture competition to kick off

A traditional Chinese culture competition will be held on the 22nd World Reading Day on April 23.

Themed “Excellent Chinese Traditional Culture” and an essential part of the 2017 National Reading program, the competition is expected to make full use of the resources of overseas students to enhance Chinese cultural identity abroad.

However, how to implement the reading of Chinese traditional culture among the overseas student groups was a challenge for the organizers.

They decided to base the competition upon the shortlist of the 1st Traditional Chinese Culture Book, setting up a testable resource for more than 10,000 overseas students from 1,000 universities.

In addition, the organizer applied social media such as Weibo, WeChat and BBS to attract overseas students’ participation. The participants can create topics on Weibo, record videos promoting traditional cultural reading material, organize reading and communication activities and choose to participate in the My Patriotic Heart show.

The overseas students will also be invited to join in a charity campaign, “Project Reading”, which will involve donating books for primary schools in rural areas.

The competition, from its preliminary rounds to the finals, is intended to build global Chinese confidence and arouse a fever of traditional Chinese cultural reading through web-interactions, video communication, and Chinese traditional book clubs.

The competition is jointly sponsored by the Chinese Overseas Student Development Foundation and the ChinaEquity Group. The final will be broadcast on CETV1 and CCTV4.