Nippon Paint China honored for Corporate Social Responsibility

Society Care is part of Nippon Paint's CSR Five Responsibility Projects. The project focuses on offering help to local vulnerable groups residing near Nippon Paint's plants and offices. [Photo provided to China Daily]

The 'Society Care' project, carried out by Nippon Paint China, recently received an honorable mention in the Best Corporate Social Responsibility (CSR) category of the Ragan Awards. The project stood out at the awards from over 100 CSR programs around the world.

'Society Care' is part of Nippon Paint's CSR Five Responsibility Projects. The project's primary aim is to offer help to local vulnerable groups residing near Nippon Paint's plants and offices, especially for city dwellers that are easily neglected, such as low-income elderly families, disabled people and poverty-stricken students. In the event of severe disasters and emergencies, 'Society Care' also provides aid to those who need it most.

In 2014, Nippon Paint China initiated its 'Refresh for Love' project, which has since received the support of over 1,000 staff volunteers. The project covers the nine cities of Shanghai, Guangzhou, Hangzhou, Zhengzhou, Wenzhou, Suzhou, Langfang, Tianjin and Chengdu. It includes activities such as donations of coatings and painting brushes, renovating old houses, caring for Amyotrophic Lateral Sclerosis (ALS) patients and building houses for poor families in Sichuan province.

In regards to the honorable mention received at the Ragan awards, Ariel Wu, Group PR, CSR & Brand Communication Director of Nippon Paint China & Nipsea group expressed the company's appreciation for Ragan Communications and PR Daily in offering a platform for China's CSR programs to shine on the world stage. She also said that Nippon Paint had gained new friendships and joy from carrying out its charitable projects. “In the future, Nippon Paint will continue its efforts to fulfill corporate social responsibility; it will call for every Nippon Paint employee to care the people and bring warmth to more people in the world,” said Wu.

The Ragan Awards are hosted by Ragan Communications and PR Daily. They are the most prestigious awards in the corporate communications industry and enjoy a high reputation among international media. The competitions include employee communications, corporate social responsibility, nonprofit and agency public relations and marketing, social media and digital PR, executive communications, health care PR and marketing, and more. The Corporate Social Responsibility Awards category recognizes those committed to giving back to their organization, communities or the nation.

Nippon Paint staff volunteers participate in 'Society Care' project. [Photo provided to chinadaily.com.cn]