Shanghai activity targets drink-driving

A specially designed bus made a debut at the "Don't Drink and Drive" roadshow in Shanghai's Huaihai Park on Tuesday in efforts to highlight the risks of drink-driving.

Passers-by were able to take part in Q&A contests and drink-driving simulation games designed to send the message that drink-driving could cause deadly results.

People take part in drink-driving simulation games at the Huaihai Park in Shanghai on December 25, 2012 in an activity to raise public awareness of the dangers of drink-driving. [Provided to China Daily]

This initiative aimed to increase awareness among the public, especially the young, of the dangers of drink-driving.

The week-long roadshow was the third hosted by the Shanghai Spiritual Civilization Construction Committee Office, Shanghai traffic police department and Pernod Ricard China.

Throughout this week, the bus will be stationed at some landmark office buildings and downtown shopping areas to bring the "Don't Drink and Drive" message to a wider audience.