Economy and Business

VISION 2010 Tripled the AMD-based Notebook Models

By Wang Dabao and Du Li (China Daily)
Updated: 2010-06-25 10:05

The world's second-largest chip maker Advanced Micro Devices Inc (AMD) said it is making its products and brands more understandable to ordinarily consumers with its new mainstream computer consumer PC platform brand VISION.

Nigel Dessau, senior vice president and chief marketing officer of AMD picks questions from the meida.

Nigel Dessau, senior vice president and chief marketing officer of AMD, said the company wants to help more consumers who don't have computer knowledge find their needed products.

Last year, AMD unveiled in China its new mainstream consumer PC platform brand, called VISION.

Rather than highlighting lots of brand names and technical specifications of individual hardware components, AMD uses VISION as the single brand and offers four levels of capabilities - VISION, VISION Premium, and VISION Ultimate, VISION Black. Their purpose is to simplify its brands.

Dessau said on Thursday that the company has tripled the number of notebook PC models that support AMD VISION technology with it launched the VISION 2010.

Intel, the world's largest chipmaker, also simplified its brands in June. It decided to replace a set of derivatives of the Intel Core brand with shorter and less complicated names to make it easier for consumers to choose from different ones.

Experts say that consumers' needs will play a more important role in the market and that their decisions will be based more on their own needs than technical properties of PCs in the future.