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AEGON-CNOOC launches new brand positioning in SH

By Ma Zhenhuan (China Daily Shanghai Bureau)
Updated: 2009-12-02 17:28

A new initiative has been launched by an international conglomerate in Shanghai in a bid to support the company's anticipated growth in the rapidly expanding insurance market in China.

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The Perfect Team branding position was launched on Thursday by AEGON-CNOOC, a joint venture between Dutch-based AEGON N.V. and China National Offshore Oil Corporation (CNOOC).

"While we have achieved outstanding growth in this complex and increasingly competitive market since our establishment in 2003, we're ready and well-positioned to strengthen our presence in the market," said Peter Brudnak, CEO of AEGON-CNOON.

He added that the launch of the new brand positioning will herald the next stage of the insurer's growth as a joint venture benefiting from the best of two worlds.
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