People.com.cn, the website of leading national newspaper People's Daily, launched its Olympic strategy campaign on Wednesday in Beijing in a bid to offer the best online services for internet users during the Beijing Olympic Games.

The website also revealed its slogan for the campaign - Shake Hands with People Online and Enjoy the Olympics.

It will also feature a number of Olympics-related activities globally in order to promote its brand as well as encourage people to get involved in the Beijing Games.

The major activities include a driving tour crossing Africa, Europe and Asia by overseas Chinese and a photo collection, which challenged the world's Internet users to take the most beautiful pictures of the 115 Olympic torch relay cities.