Beijing Olympics organizers declare one of the most important elements of Olympic marketing a huge success.

Licensed products, designed and created as Olympics memorabilia are in high demand. The organizers say demand for Olympic merchandise for the domestic market is huge.

The demand has led to a vast array of Olympic souvenirs to satisfy the world's most populous nation and the world's fastest growing economy.

The annual fair to showcase licensed Olympic products is on for three days at the China International Convention Center.