Chinadaily.com.cn sharing the Olympic spirit

Top producer wants to leave legacy
By Lei Lei (China Daily)
Updated: 2007-06-01 13:29

 

Since he joined BOB in May 2005, Ma said he has been happy with its progress.

"We have signed 95 percent of the contracts for the 70 broadcasting vans, and the producing teams for all the events have been selected," he said.

"BOB has increased its staff from 20 to 170. In the next year, another 70 or so will be added."

Ma said he hopes to leave a valuable legacy behind for China's TV production industry.

In the contract between the Beijing Olympic organizing committee and the International Olympic Committee, leaving a strong legacy in terms of human resources is an important part, he said.

"Of the 4,000 staff at the peak of the Games, some three quarters will be from China," he said.

Ma said this would benefit the local television industry.

"In my opinion, the coverage of the 1990 Asian Games marked the beginning of China's sports broadcasting, and the Beijing Games in 2008 will lift it up to an international standard," he said.

"For the sports broadcasters in China, broadcasting the Olympics is all about learning and having hands-on experiences. The Chinese television stations have practiced a lot in recent years for the Games and the experiences will benefit the nation's television productions.

"The Chinese television producers in BOB have developed a new working style and mind-set which they can bring back to Chinese television stations after the Games," he added.

As for his personal plans after the Games, Ma said he would rather focus on his present job.

"I'm an optimistic man," he said. "I was the first one in this company and I will be the last one to leave. BOB will close in 2009, when I will be 56 years old. What I will do at that time is not that important to me. I may start to plan it from next August when the Games starts."

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