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The e-commerce trade of agricultural products will debut at the 2015 China-Kunming Trans-Asia International Agricultural Expo from Sept 19-24, in Kunming, Yunnan province, announced the expo's organizing committee.
More than 50 exhibition booths at the Kunming International Convention and Exhibition Center will be reserved for e-commerce enterprises. It's the first time that the expo set up special zone for e-commerce trade.
According to the committee office, new arrangements will enable customers to experience the convenience of e-commerce.
E-commerce traders from Yunnan and other provinces have registered for the expo, including Kunming Gongtianxia E-commerce Co. and Shenzhen Agricultural Products Co. from Guangdong province.
E-commerce has great potential in China thanks to the rapid development of Internet technology and modern logistics.
There were over 360 million Chinese online shoppers in 2014, according to the China Electronic Commerce Research Center. In the first half of 2015, Chinese e-commerce turnover reached 5.66 trillion yuan ($890 billion), and total online sales reached 1.1 trillion yuan, accounting for 8.4 percent of the total retail of social consumer goods at that period.
According to official statistics, there are around 50 e-commerce enterprises in Kunming city, and e-commerce sales volume was above 80 million yuan in 2014.
The agricultural expo is expected to promote online sales and highland agriculture in Yunnan, according to the government of Yunnan province, one of its organizers. The event is also supported by the State Ministry of Agriculture.
Edited by Andrew Ancheta
