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Pu'er's spirit of "Be Inclusive and Open, Unite and Struggle" is a real portrayal of the spiritual quality, humanistic feeling, and morality of people in Pu'er, the internal temperament rooted in its cultural soil, and the collective personal quality and value contained in the thought and behavior of its people. The diligent and intelligent people in Pu'er have created a glorious history as profound as Pu'er tea and a culture as long-lasting as the Lancang River (also known as the Mekong River internationally). In the past, Pu'er's spirit was transmitted to the external world by caravans along the legendary old roads. At present, Pu'er's spirit is passed down from generation to generation by modern media including the Internet. Pu'er is now building a national pilot zone for green economy in an effort to maintain the ongoing trend of ecological civilization and promote green development. It will dedicate itself to providing people with the best ecological benefits.
