Michelangelo devoted to spreading Chinese traditional culture

The Michelangelo Branding Ceremony opens in Tianjin. [Photo provided to exploringtianjin.com]

The branding ceremony of Michelangelo was held at Renaissance Tianjin Lakeview Hotel on Jan 28.

The ceremony launched a brand blending film culture, public culture and traditional culture to cultivate national spirit and promote social development.

Yidu Culture Communication (Tianjin) promoted the new mode of screen culture: film and television + IP protection + Internet + capital markets. The company has provided IP production services through an innovative and practical communication strategy to media organizations, forums and creativity collection events; it has also provided IP incubation services to cultural creative funds, film festivals and film and television associations. The IP-protected operations of Yidu have covered teenagers, middle-young aged people and seniors.

Co-chairman of Michelangelo Investment Holdings Michael Lin delivers a speech. [Photo provided to explorintianjin.com]

The leader of Yidu pointed out that Yidu has built a specific operation mode to discover and explore excellent screen IP, and will use productions and branding to connect it with capital markets.

State Legislative Leaders Foundation's Stephen G. Lakis gives a speech at the ceremony. [Photo provided to exploringtianjin.com]

The Beijing Batafulai Culture Development also launched a Chinese square dance project in the ceremony. It has film and television, books, smartphone terminals, and IP- protected operations. The project will open in 2018, cover over 200 million square dance fans and shoot videos in 31 provinces in China. At the same time, related books will be published.

To spread combinations of Chinese traditional and international culture to the world is the mission and responsibility of every cultural enterprise.

Many cultural and IP-protected projects were signed at the ceremony.

The Michelangelo Branding Ceremony was hosted by Michelangelo Investment Holdings. Company representatives in attendance included Co-chairman Michael Lin, Chief Executive Officer Marilyn Lu, and director of the board James Bulger. Stephen G. Lakis, president of the State Legislative Leaders Foundation, was also present.

The branding ceremony is a clear indication that the Chinese cultural industry is now operating under a new blueprint.