The opening ceremony of the cultural gala Original Brand Design Chuangjian was recently held in the Art Century, a cultural and creative industry cluster of Tianjin.

The opening ceremony of the cultural gala Original Brand Design-Chuangjian [Photo provided to exploringtianjin.com]

The Brand Design Industry, a breeding ground of culture, has rooted "start with thoughts from the heart" in its philosophy.

More than 100 renowned entrepreneurs, cultural celebrities, and artists appreciated the talent and earnest approach of the original brand designers.

Retrospective exhibition of influential brands debuted

The retrospective exhibition of influential brands throughout the past 20 years debuted in Tianjin. It presented the guests with several hundred creative masterpieces, including the designs of the National Museum of China and the 2008 Olympic Games, which were analyzed in depth during the gala.

Integration of celebrities' ideas

Cultural celebrities and linchpins of the design industry voiced their different opinions on to how to develop original brand designs.

Charity event campaign

The event launched a campaign to help China's outstanding enterprises and brands cultivate their cultural connotations and spread their corporate cultures, thus bringing new brands to the market.

The campaign included investment of one million yuan ($151,222) to involve 20 Tianjin enterprises in the renewal plan, and upgrading of their logos for free. Millions of yuan will continue to be instilled into the campaign, laying a solid foundation for development of original Chinese brands.

Talent cultivation

The gala also focused on the cultivation of future talents and the exploration of the new "post-bachelor" professional training mechanism, through which students' ability to apply their knowledge in practical ways will be strengthened and the original brand design industry will be made more vigorous.

Reproduction of an Ancient Music Concert

During the gala, the guests listened to the original sound of a rare music manuscript dating back 300 years.

For the first time in Tianjin, the Delige Orchestra performed the western music of the Chinese royal court during the reign of Chinese emperor Kangxi of the Qing Dynasty (1644-1911)

The Delige Orchestra performs [Photo provided to exploringtianjin.com]

Feng Jicai, executive vice-president of the China Federation of Literary and Art Circles; Ding Junjie, dean of National Institute of Advertising; He Jie, vice-dean of the Academy of Arts ＆Design of Tsinghua University and other celebrities in cultural circles and the media attended the ceremony.