The Global Go Shopping Center opens in Yujiapu, Binhai New Area of Tianjin on November 11. [Photo/ People.com.cn]

Global Go, a shopping center for overseas products, officially opened to the public on November 11 after trial operations since September.

The shopping center welcomed six new merchants, including shops selling German living supplies, Swiss books, Korean apparel, digital products, and automobiles.

Global Go relies on the advantages and resources of the Tianjin Pilot Free Trade Zone to exhibit and trade imported commodities. Integrating commodities and cultural experiences from around the world, the shop provides convenient shopping services to tourists and residents in Beijing, Tianjin, and Hebei.

All commodities at Global Go are purchased directly from the supplier and shipped to the shopping center. The products are released simultaneously with the global market, cutting the costs of purchase and transportation. Prices in the shopping center are 15 percent to 30 percent lower than market price.