As the harvest season approaches, many agricultural districts and counties in Tianjin are entering electronic commerce to sell products faster. Local grains, vegetables, fruits, fish, meat, and eggs were sold online with positive feedback from residents. The Internet plus agriculture solves the difficulties in the sale of agricultural products.
In order to explore the market and sales channels in Ji county, the county’s agricultural products association launched an online marketing campaign. The association cooperated with Suning’s e-commerce platform to establish an exclusive market for agricultural products from the county.
In addition, the association also organized off-line exhibitions at Jinwan Square and Haiguang Temple.
Nearly 30 businesses participated and exhibited around 100 kinds of agricultural products. The total sales revenue from online and offline channels reached 300,000 yuan ($47,340).
1dugo.com, an e-commerce platform based in Tianjin reached agreement with the association and promoted products of many local brands. Thanks to the promotion, many local foods such as shrimp paste, chestnuts, and sweet potatoes entered households all over the country.