Ma Shuai, conductor of the orchestra, guides his ensemble at the Shandong Theatre in Jinan, on July 20. [Photo by Liang Ben]

Ma Shuai, the concert's conductor, said, "The music selection and arrangement mixes various styles from various ages and countries, and will bring a fresh sound and visual treat for the audience."

According to the festival organizing committee, a cultural service system has been launched containing the distribution of preferential cards and electronic coupons, as well as an information service platform offering big data analysis for the development of the industry.

To date, more than 316 enterprises and 1,698 retailers have been confirmed to join the cultural festivity.