Qingdao-based Hisense was recently granted the "over-the-top" (OTT) broadcast rights for the upcoming 2018 FIFA World Cup in Russia from June 14 to July 15. That means if you're a Hisense smart TV user, you can even watch live games through the internet without the need for a cable TV connection.

Besides, as a FIFA World Cup sponsor, Hisense will also work with China's CCTV to present High Dynamic Range (HDR) broadcasting to offer a more immersive live experience for viewers.

Hisense has been given the right to broadcast 2018 World Cup online.[Photo/finance.china.com.cn]