Longhu Mountain promoted on trains

By Zhao Qian ( chinadaily.com.cn )

Updated: 2012-04-25

The news conference on promoting the Longhu Mountain tourism brand on trains was held in Shanghai by the Longhu Mountain scenic spot and Huatie Media, the flagship operator of Chinese railway media.

Xu Pengcheng, vice-mayor of Yingtan city, east China's Jiangxi province, and Wang Yijun, president of the Huatie Media, attended the news conference.

The Longhu Mountain tourism brand will be promoted on the round train T169/T170 that runs from Guangzhou to Shanghai. Various forms of promotion such as train posters, train hard seat display boards, sleeping berth tablecloths and sleeping berth ticket cards will be used to advertise the scenic spot.

The train from Guangzhou to Shanghai is a route that travels via several developed cities like Hangzhou, Guangzhou, Jinhua and Yiwu. Passengers are mainly government officials, and employees of enterprises and public institutions traveling between cities for business trips and touring.

The launch of the promotion of the Longhu Mountain tourism brand on trains will expand the influence of the scenic spot and greatly enhance its reputation.