At the beginning of this year, the 3D TV pilot channel was officially broadcasted in China. This marked a new era of 3D programs in China. A tourism program named To See the World in 3D was released by the Suzhou 3D Culture and Media Co Ltd and will be broadcasted at 9 every evening.

The Suzhou 3D Culture and Media Co Ltd settled in the Huaqiao International Business Park in 2011. The company is engaged in 3D video filming and production and 3D film and television copyright transactions. Currently most of the 3D program production organizations in China have just started.

The time spent filming a 3D program is more than twice the time needed to film one in 2D. Lack of experience becomes the bottleneck of 3D program production in China. However, Suzhou 3D Culture and Media Co Ltd, is a pioneer in the use of advanced shooting and post-production technology overseas. The company has mastered a set of efficient 3D program production techniques, whose cost is only 20% higher than for 2D program production. In all, Suzhou 3D Culture and Media Co Ltd has a very clear advantage.

The 3D content industry will have major opportunities in the culture industry. It will be used as a tool in economic development. The first 3D channel broadcasted under the cooperation of Suzhou 3D Culture and Media Co Ltd and CCTV has combined technology and culture, and it has also mastered the entire 3D content industry value chain.

By Zhang Yuan