Ren Xueyuan, director of the managing committee of Huaqiao Economic Development Zone met with Lin Zhenbu, president of Ching Hwa Biotech Co Ltd, during "Taiwan-Jiangsu Week" and the first Taiwan-Jiangsu trade forum, inaugurated in Taipei on Nov 10, in a bid to promote trade between China`s Jiangsu province and Taiwan.

Ren Xueyuan, director of the managing committee of Huaqiao Economic Development Zone met with Lin Zhenbu, president of Ching Hwa Biotech Co Ltd.

Ren introduced the construction of the Cross-Straits (Kunshan) Commerce and Trade Operation Zone, located in Huaqiao International Service Business Park, a vigorous and modern commercial development zone.

The Cross-Straits (Kunshan) Commerce and Trade Cooperation Zone, covering 3.65 sq km, aims to become the first platform providing purchasing, retail, wholesale and exposition services to Taiwanese commodities to the mainland, according to Ren.

He urged Ching Hwa Biotech Co Ltd to set up headquarters in Huaqiao in a bid to expand the mainland market.

Lin said he was optimistic about Huaqiao’s development and is considering investing in Huaqiao.

Both sides made mutual understanding and introduction.

Ching Hwa Biotech Co Ltd, founded in 1982, started in the pharmaceutical business,serving as a distributor of GlaxoSmithKline and MSD, two of the largest pharmaceutical companies in the world.

In 1995, Ching Hwa Biotech launched a line of nutritional supplements under the NutriMate brand name. At the same time, the company began distributing Complan for Heinz, one of the largest food companies in the world. These strategic moves created consumer awareness of Ching Hwa Biotech’s capabilities in the health food and nutritional supplement markets.

Ching Hwa Biotech successfully launched the first direct mail catalog for health foods and nutritional supplements in Taiwan in 1999. Today, the company’s distribution network includes kiosks in department stores, stand-alone retail outlets, franchises, hypermarkets, and drugstores. In addition, Ching Hwa Biotech developed a website (http://www.nutrimate.com.tw) to inform and educate consumers as well as promote the NutriMate brand and enable online sales.

NutriMate has became a leading brand and earned a reputation as the “Nutrition Specialist for the Whole Family”.

By Nancy