Henan (Mengchunshi) BBK Group set up a 1 million yuan ($163,000) bursary fund to help Ruzhou students fulfill their dreams. Henan (Mengchunshi) BBK Group is a conglomerate corporation involving a wide range of businesses: chain stores, real estate, logistics and financial services. It set up the fund to pay back society and encourage entrepreneurship. Half of the fund will be used to help students admitted to national key universities but with financial difficulty. The other half will be used to encourage college graduates to start their own business.