Tibet saw a 9 percent year-on-year growth in the number of tourists during the Chinese Lunar New Year holiday, according to the local tourism authority Tuesday.

Tourist arrivals from home and abroad totaled 91,450 during the week-long holiday running from Jan. 22 to 28, reaping a tourism revenue of more than 70 million yuan (11 million U.S. dollars), up 19 percent year-on-year, figures released by the Tourism Bureau of Tibet Autonomous Region show.

Winter is usually a tourist off-season for China's remote southwest Tibet autonomous region, known as the "Roof of the World."

Local authorities have launched winter tourism promotions over recent years in major inland cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, and offered flight ticket discounts as well as major cuts in other service charges for tourists who visit Tibet in winter.