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Zhejiang vows to leap in film & TV industry
By Yan Weijue ( chinadaily.com.cn )
2011-November-9

Zhejiang province will accelerate its film & TV development in the 12th Five-Year Plan period (2011-2015), according to a blueprint issued by its TV watchdog on August.

The Zhejiang Provincial Radio, Film and Television Bureau pledges in the blueprint to double its revenue of the related industries to 35 billion yuan in 2015 compared with that in 2010. It will build at least 50 cinemas, 300 movie screen and 40,000 seats by then, with a box office of 1.5 billion yuan, twice as much as that in 2010.

Meanwhile, construction of infrastructure will be strengthened, too, as it aims to build or expand 10 film & TV industry bases in the province and build Radio & TV center in 14 cities and counties.

The animation industry, one where the province has been excelled, will be promoted vigorously. With the Gaoxin animation industry base of Hangzhou take the lead in animation production among its counterparts in the country, the province also eyes to be the alpha dog in the quality, said the document.

Three to Five animation works are targeted to show on the national TV at prime time every year. One or two of them will compete for awards on the national level as well. Animation companies will enjoy preferential policies in taxation and other aspects.

Film & TV enterprises will explore the oversea market and improve themselves through international cooperation and competition, says the document. It will strive to assist 15 or so Film & Film enterprises to jump into the pool in five years, exporting more than 20 works with a estimated volume exceeding one billion yuan.

The 11th Five-Year Plan period (2006-2010) witnessed a boom in the film and TV industry for Zhejiang province. The revenue of the industry amounts to 17.45 billion yuan in 2011, including advertisement revenue of 5.9 billion yuan, both ranking fourth in the nation. Private film and TV enterprises grow at a rapid speed. 614 film and TV production companies settle down in the province, second most in the country. And among them the private ones account for more than 90 percent. Huayi Brother and Huace Media were listed on GEM, China's Nasdaq-style market in 2010, which propelled the film & TV industries to a great extent.

 

 
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