It will also open up two relevant courses for the students of Fujian Business School and course graduates will receive certificates authorized by eBay.

The program is expected to cultivate 2,000 to 3,000 professional talents in cross-border e-commerce for the province annually, the company estimated, and should greatly ease the talent shortage in the sector.

A Fujian cross-border e-commerce summit initiated by eBay is also scheduled to be held two months later, local media revealed.

eBay is not the only one eying Fujian's potential for cross-border e-commerce development. Other online retail giants such as Amazon and JD.com are also taking note.

Back in 2012, Amazon.com Inc, a US-based global e-commerce titan, established a branch in Xiamen, Fujian province, seeking to expand and better tap into the country's emerging e-commerce market.

According to a statement by the company at a conference held at the 2017 year-end, it now is planning to open an industrial park in Xiamen.

Elsewhere in the city, domestic company JD.com set up a branch office in the Tong'an district in the later part of 2016, making it a settlement center for its logistics business in the region. It also located a 272,000-square-meter logistics park in the district.

With annual sales estimated at 15 billion yuan ($2.3 billion), the JD logistics park is set to inject further vitality into the region's e-commerce growth assuming it is completed in March, 2019 as scheduled.

The inauguration ceremony of eBay's Fujian cross-border e-commerce industrial park is held in Fuzhou on Jan 11. [Photo provided to chinadaily.com.cn]