Purchasing property all by ourselves and transform it from rental property to private property ones for more flexibility in our operations.

We apply the most advanced, comprehensive science and technology for managerial efficiency.

We absorb many cultures in the process of development.

We have unique marketing measures to promote the retail development, for example, by combining commercial business and cultural development.

Our products have oriental and western features.

We have only a few foreign products among our thousands and thousands of products, and we consider Traditional Chinese Medicine (TCM) to be very important, and have more than 10 large Chinese medicine outlets. All of our shops have a keen sense of the modern while sticking to the traditional.

Nonetheless, Yu Kwok Chun is against the blind expansion of business.