Vision

To build the largest and most intelligent travel marketplace

Mission

To provide the best travel service at the lowest cost, with the easiest transaction and the most intelligent information

Culture

People - Service - Profit

Value

People First, Customer Focus, Honest and Integrity, Innovation, Execution, Sustainability

Service Promise Let customers experience outstanding eLong service

eLong Today

eLong Inc (NASDAQ: LONG - News) is a leading online travel service provider in China. Headquartered in Beijing, eLong empowers consumers to make informed travel decisions by providing convenient online, mobile (via iPhone and Android applications and m.eLong.com) and 24-hour call center hotel and air ticket booking services.

On its website, customers can use tools such as maps, destination guides, photographs, virtual tours and user reviews. eLong offers consumers the largest hotel product portfolio in China, with a selection of more than 30,000 hotels in China and 150,000 international hotels in more than 100 countries worldwide. It has the ability to fulfil domestic and international air ticket reservations across China.

eLong operates several websites, including http://www.elong.com, http://www.elong.net, and http://www.xici.net.