The Swedish-born, Norwegian-raised model, largely known in the modeling world by her first name only, will be featured in advertising creative for Sjoo Sandstrom, the Stockholm, Sweden-based manufacturer of high-performance timepieces, which are exclusive to Clearly First in the United States.

"Vendela's beauty and sophistication are known around the world, and her Scandinavian background and values resonate perfectly with the Clearly First point of view," Clearly First president and chief executive officer Helene Hellsten said in a statement. "Both stand for a natural simplicity."

One of the watches Thomessen will wear in the company's campaign is the Swedish Blonde Chronometer, a specialty timepiece produced in a limited quantity of 100 pieces per year. The watch features a stainless steel case and titanium back, white analog dial, white digital display and calfskin strap. An analog display shows local time, while a digital display shows local time as well as the time in 25 cities around the globe, a function developed in conjunction with Scandinavian Airline Systems. Suggested retail price for the Swedish Blonde, which is part of the Chronolink Worldtimer family, is $6,900.